Shoppers go wild after spotting Poundland dupe of the best-selling Essentials jumper - & it costs just £14

KEEPING on top of the latest fashion trends can really start to take its toll on your bank account.

And let's face it, with the cost-of-living crisis affecting households everywhere, many of us haven't got the money to fork out on designer goods that we once did.

But the good news is, with high-street stores releasing an increasing number of designer dupes, it's becoming easier than ever to look good for less.

Most recently, shoppers have been sent into a frenzy after spotting Poundland selling a replica version of the best-selling Fear of God Essentials hoodie.

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Emblazoned with the logo across the front, it looks almost identical but there's one difference - it's a fraction of the price.

While Poundland's version costs just £14, the luxury label is charging anywhere from £99 and more for their sweatshirts.

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One social media user named Morgan shared a video of the hoodie inside her local store, raised an eyebrow and quipped: "Poundland's a bit sus!"

She captioned the post: "Sorry didn't know I stepped in Selfridges."

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Elsewhere, another social media user named Nic questioned: "Poundland! What are you doing?"

The posts have since racked up thousands of views between them and been flooded with comments.

"Pep and co is getting a bit too good now," wrote one.

A second penned: "I saw this today, did a double take and then looked again."

A third noted: "I want one!"

Meanwhile, a fourth tagged and friend and joked: "This actually looks better than the one you got."